The Sophster-Toaster Shop Turns 2!

I’ve been peddling my wares for two years now! I’ve learned and changed so much since the day I stumbled forth and opened my shop without a clue as to what to do with my dresses once they left the sewing room. I feel like every day I learn some new sewing trick, photography technique or sales and marketing tip that I can use to improve my product and my shop, but overall, I think the most rewarding part of this journey has been all the great customers, fans, bloggers and fellow artisans I’ve met along the way.

Let’s take a look at all the dresses I’ve designed this year: Continue reading

Australia Shipping Sale

In a few days, my good friend Brett will set off for a month in Australia, playing house guest to his ex-pat sister.

I'm pretty sure he's not coming back alive.

I’m pretty sure he’s not coming back alive.

Inspired by his exciting trip, Australia Day and all the great Australian customers I’ve had this past year, I’ve decided to hold an Australia Shipping Sale for the month of January!

From January 1st – January 31st, 2014, all orders being shipped to Australia will receive half price shipping on orders of two or more accessories and FREE SHIPPING on all orders over $100!

Shipping costs will be charged at check-out and reimbursed to your payment method shortly thereafter.


The Birthday Sale!

Today marks the first anniversary of the Sophster-Toaster shop! It’s been an exciting year full of ridiculous goals being set and achieved. Timid goals like making my first sale and making my first sale to someone who wasn’t a supportive friend were set early and achieved… eventually. More adventurous goals like being regularly included in treasury collections and actually making a profit were then officially set and achieved after months of constant learning and perpetual improvement. Then recently, on a whim (and pressure from my father-in-law), I set the wondrously unattainable goal of having one of my items featured on the front page of Etsy and was then promptly shocked when it happened… a week later. In a curious attempt to settle once and for all the power (magic?) of setting goals, I started focusing on my shop’s international appeal with the goal of bagging my first international sale. A few weeks later, I was delighted to send three tenderly packed parcels overseas.

None of these feats, goals and exhilarations could have been attained without all of the people who took a minute to look at, love and share the beauty I strive to create everyday. So… to thank all of you lovelies, I’m having a BIG, weekend-long birthday sale to celebrate my first year and thank everyone who helped me achieve my crazy goals. Continue reading