This week, I’ll be putting the finishing touches on the shop’s holiday theme in preparation for switching over for the Black Friday sale and the beginning of the Christmas shopping season. I always look forward to changing the shop’s seasonal colour scheme because it means I get to pick new items to pull up and feature at the top of the shop!
Dress
What I’m Working On This Week: 18/11/13
Last week, I was inspired to step up my packaging game. I read an article written by a former UPS employee detailing why some packages arrive damaged or get lost in the mail system. One tip they offered was to make your packaging pretty or unique to give the handler reason to treat it just a little bit better than the thousands of others being tossed about. Taking this tip to heart, I designed a simple logo and commissioned a custom stamp from the amazing Meagan Lewis at Brown Pigeon, it was finished on Friday and is currently in the mail. This week’s goal is to source some eco-friendly boxes to brand and decorate with the new logo stamp, instead of using recycled boxes that have lost their charm. I also hope to use the new stamp on the Kraft paper bubble envelopes I’ve recently switched to.
Autumn Nautical
I’ve always loved September, it’s the only month that brings with it an abrupt change of season. The weather cools down enough to dress up a little without being uncomfortable, there are new, rich colours and textures to get excited about and an academic sophistication seems to sweep over everyone.
The Sophster-Toaster Shop Featured on “Into the Woods”
Check out Into the Woods today to see how the lovely Miss Alexandra styled The Mint Sorbet Dress!
The Mint Sorbet Dress was a one-of-a-kind dress, but there are others like it still available!